Got milk? What about creativity? We need your creative magic! Dairy farmers produce a delicious and nutritious product – milk – but they need your help to promote it. Think back to the Super Bowl. What commercials caught your eye, made you laugh or want to take action? With those advertising ideas in mind, challenge your students to work as a team to create a marketing strategy for the dairy product or service of your choice (Click here to view prompts for some inspiration).

To sweeten the fun, the top three advertising submissions in all four categories listed below will win an ice cream party in a box! Click here to enter the contest and submit your advertisement by March 31, 2026 at 4 p.m. EST. Read the rules and requirements below.

Enter the Contest

Categories and Format for Advertisements:

This dairy advertisement contest is open for students of all ages. There are four age groups to submit an entry to:

1. Pre-K through K: This group must submit static advertisements such as posters, flyers, or display boards – anything stationary. A picture or video of your students’ work can be submitted. Advertisements must address one of the prompts below.

2. 1st through 2nd grade: This group must submit static advertisements such as posters, flyers, or display boards – anything stationary. A picture or video of your students’ work can be submitted. Advertisements must address one of the prompts below.

3. 3rd through 5th grade: This group can only submit a video commercial. It must be 30-60 seconds long. Try to mimic a commercial experience, design your own logos and slogans, write a jingle, and just have fun! Videos must address one of the prompts below.

4. 6th Grade and up: This group can only submit a video commercial. It must be 30-60 seconds long. Try to mimic a commercial experience, design your own logos and slogans, write a jingle, and just have fun! Videos must address one of the prompts below.

Teachers should submit one entry per class. Individual student submissions will not be accepted. Please select the best entry to submit for the contest.

The top three submissions in all four categories will win an ice cream party in a box. You must submit your dairy advertisement submissions directly to Google Drive using the form below. No mailed submissions will be accepted.

Deadline: All submissions are due by 4 p.m. EST on March 31, 2026.

Prompts:

  1. Promote a newly invented or existing dairy item. The dairy item can be an item you dream up and create. For an existing product, create new advertisements, slogans, colors, and more. You must include at least two nutritional facts about dairy.
  2. You own a dairy farm that offers farm tours and has a farm store with dairy products. Create an advertisement that entices customers to visit the farm for the farm tour and buy products. You must include at least one dairy nutritional fact and three animal care facts that share what farmers do to care for their cows.
  3. Create a feel-good video or poster that would encourage people to support the dairy industry. Thank the farmers for the products they provide and how they care for their community, economy, and world. Help educate the public about the importance of the dairy industry like you have learned through the Adopt a Cow program.

Remember: Advertisements need to be about REAL dairy products with cows’ milk (no alternatives). Examples include: milk, cheese, yogurt, butter, ice cream and more. Email info@www.discoverdairy.com if you have questions about this.

Rules:

  • Deadline: All submissions are due by 4 p.m. EST on March 31, 2026.
  • Static Artwork: Any size is allowed – poster, flyer, or display board advertisement. Photos or PDFs of the static artwork must be submitted, NOT the actual item.
  • Videos: Qualifying videos are 30 to 60 seconds long. Shorter or longer videos will be disqualified.
  • Entries must address one of the provided prompts.
  • Entries without a completed submission form will not be considered. To successfully complete your submission form, you MUST upload your advertisement to the Google Drive folder that is listed on the submission form.
  • Entries must include the entry category and teacher name in the title.
  • Advertisements need to be about REAL dairy products with cows’ milk (no alternatives). Examples include: milk, cheese, yogurt, butter, ice cream and more. Email info@www.discoverdairy.com if you have questions about this.

Awards & Winners:

  • Three winners will be selected in each age group, with a total of 12 winners receiving an ice cream party in a box!
  • The winning advertisements will be aired and highlighted before the Adopt a Cow live chats begin in April.

Submit Your Entry:

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